Tea Glorious Tea!

Nothing beats a nice cup of tea, and in the UK over thirty five million cups of PG Tips are consumed every day, which is enough tea to fill six Olympic swimming pools ( I wouldn't want to swim in THAT though!).

Well Unilever, the brand owners of PG Tips are set to launch their first dedicated tea vending machines in the UK, so you can get your tannin fix on the go with their full vending solution, meaning work places, shopping centres and universities will be able to provide tea away from the canteen or shops.

Unilever are the largest tea buyers in the world with them buying approximately 12% of the world's black tea supply in a category worth over five hundred million, and have a long history in innovation in their sector.

In the 1950's PG Tips launched the ground breaking Chimps tea party adverts, featuring chimps who became stars in their own right and we're featured in adverts for years after. Then in 1960 they made the bold move to launch tea in bags, which whilst initially met with reservation, quickly began to outsell loose leaf tea. Their latest innovation has been the introduction of the pyramid bags, jokingly dubbed the eighth wonder of the world.

As a thriving business, Unilever is about more than tea, and they currently have 400 brands food, personal care and home sectors globally and 35 in the UK, including Pot Noodle and Ben n Jerry's, and have built a reputation on developing household brands and affiliating themselves with the moral good.

With the new offering, PG and Unilever are looking to roll out a complete vending package and as part of this vision have appointed a paper cup company, Benders to create bespoke cups for vending, in a PG tips design, complete with lids and in two sizes.

Benders are the leading cup supplier and supply everything from vending cups, to paper cup lids so why not have a look at their site.

Posted under Tea

This post was written by AJ Handley on March 21, 2010

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